VR, the game changer in architecture visualization

Virtual Reality (VR) is the game-changer in architecture visualization. It’s the innovative tool architects should use to most effectively communicate their design before building it.

VR the game changer in architecture visualization

VR allows you to create virtual environments and therefore experience them as you’re really in them. By wearing a particular headset, you are immersed right away in a 3D environment. You have the exact spatial awareness of the place you’re going to built. And that’s an incredibly powerful experience for both the designers and the clients. The designers can check their own projects and design, and so correct possible mistakes. The clients get a better understanding and feeling of what can be sometimes difficult to visualise.

In the video below, David Leonard of Leonard Design explains how architects and designers can benefit from including VR in their design process.

In conclusion, there’s no doubt that creating VR-ready 360° content is now a worthwhile investment and that professionals in the construction industry will considerably benefit from using this technology. ROSSO MATTO considers VR the game changer in architecture visualization and regularly creates VR-ready 360° videos.

Do you use VR in your design process?

VR-ready 360° videos content in architecture: a worthwhile investment

360° videos

360° videos are becoming more and more popular and as a result they will be increasingly used in architecture. They are an attractive and immersive type of video which let the viewers move around the space you created, allowing them to control what they see.

The ability of the viewer to change perspective comes from computer games. It spread through the invention of Virtual Reality headsets like Oculus Rift and Google Cardboard.

360° videos encourage engagement. Most importantly, clients seem to respond better to your design when they have an interactive experience. They feel like being in the project.

70% of marketers who have used 360° videos say it has increased engagement for them: they saw over 3 times the conversion rate of traditional video content and a 30% higher repeated view rate. (Source: http://www.webvideos.co.uk).

Likewise the same can happen for architects and designers.

In short, there’s no doubt that creating VR-ready 360° content is now a worthwhile investment. Certainly professionals in the construction industry will considerably benefit from using this technology.

How many projects have you discussed with your clients using a 360° video?

Want to find out more about why it’s a good idea to use video to promote your projects?

Have a look at Why You Should Show and Promote Your Architectural Projects as Videos.