Why You Should Use Videos to Promote Your Architectural Projects

Videos to promote architectural projects

Using videos to promote architectural projects is a great idea. We are visual people: videos are engaging and easier to remember. We also love stories and video is an awesome means of storytelling.

It’s the trend. HubSpot reports that 87% of consumers want to see more video content from brands and that 71% of people watch more video than they did a year ago.

In a video you can tell a story your clients will remember. It creates a sense of connection and clients can experience and feel your project as if they’re in it. It’s easier for them to fall in love with it right on the spot.

At ROSSO MATTO we love doing 3D walkthroughs and 360° videos to show the clients how the project will look like and let them experience how it feels to be in it.

Are you telling your story in a way that your clients will remember and fall for?

Have you evere considered to do VR-ready 360° videos content in architecture? It’s a worthwhile investment!

Design related delay costs in construction

Design related delay costs

Design related delay costs can be quite expensive and can compromise the outcome of a project.

Completing projects on time is an sign of efficiency. (Yang et al., 2010). Therefore when project costs or schedules pass their proposed targets, client satisfaction is compromised. (Kaliba et al., 2009). Design-related problems are among the top four causes of delays. In short, the most common are:

  • misinterpretation of client’s requirements,
  • revisions in design documents,
  • wrong design and subsequent redesigning.

The main effects of delays are:

  • time and cost overrun,
  • decrease in profits for contractor,
  • financial loss for client due to prolonged construction phase,
  • distrust between client and contractor,
  • legal disputes among various parties and
  • total withdrawal of project. (Ansari et al., 2017).

To mitigate this risk, at ROSSO MATTO we do 3D walkthroughs and animations to check the project design and the materials. So we can chance them, if needed, in the moste cost-effective way: in the model, not during construction.

What’s your strategy to minimise the risk of design-related delays?


  • Yang, Jyh-Bin & Wei, Pei-Rei. (2010). Causes of Delay in the Planning and Design Phases for Construction Projects. Journal of Architectural Engineering. 16. 10.1061/(ASCE)1076-0431(2010)16:2(80).
  • Kaliba, C., Muya, M. and Mumba, K. (2009) ‘Cost escalation and schedule delays in road construction projects in Zambia’, International Journal of Project Management, 27, 522-531.
  • Ansari, H., Fakih, H., Manjrekar, N., and Sunasra, S. (2017) ‘A Study in Construction Delays of Residential Structures’, International Refereed Journal of Engineering and Science, V. 6, I. 6, 42-47.

Client related delay costs in construction

Client related delay costs


Delays during construction is an issue worldwide and it’s one of the main causes of costs rising. And the role of the clients is crucial in this, as they often tend to be late in approving design documents or taking decisions, and change orders excessively during constructions. (Tafazzoli, 2017).

Certainly client interference is among top ten most important factors causing delay. (Qudah et al., 2002). Lawsuits, exaggerated prices, loss of productivity and revenue, and contract termination are some of the consequences (Megha et al., 2013).

We all had at least one client who changed her/his mind and wanted few changes during the construction phase, compromising the completion time and budget. To mitigate this risk, at ROSSO MATTO we do 3D walkthroughs and 360° videos to show the client how the project will look like and let her/him experience how it feels to be in it.


What is your strategy to prevent the risk of delay due to the client’s

change of mind in the construction phase?



• Tafazzoli, Mohammadsoroush. (2017). Investigating Causes of Delay in U.S. Construction Projects. 53rd Annual ASC International Conference.

• Qudah, Abdalla & T Battaineh, Hussien. (2002). Causes of construction delay: Traditional contracts. International Journal of Project Management. 20. 67-73. 10.1016/S0263-7863(00)00037-5. 

• Megha, D., & Rajiv, B. (2013). A methodology for ranking of causes of delay for residential construction projects in Indian context. International Journal of Emerging Technology and Advanced Engineering, 3(3), 396-404.

What about adding the principles of gaming as communication tool for improving public realm?

gaming as communication tool

Helle Søholt’s work focuses on the relationship between the built environment and people’s quality of life. She recently released a very uplifting interview on Architecture That Responds To The Needs Of People.

gaming as communication tool

Helle explains that the human scale is the most important aspect of urban planning to make our cities more livable and sustainable. A human scale city has few main critical factors. In short it

  • brings public life to its fullest potential;
  • promotes walkable spaces and easy access to public transportation;
  • creates just the perfect microclimate to encourage people to enjoy the outdoor, and
  • stimulates social connections.

gaming as communication tool

Moreover Helle points out the importance of

engaging people on different levels and across departments, and communicating through writing, illustrations, presentations, and reports, in an effort to meet most people where they are and through what they have a good understanding of.

What about adding the principles of gaming as communication tool?

Adopting the principles of gaming is a very effective way to create future real-world environments and test them at a very early stage. In addition it allows to monitor their progress, before start building them. By creating 3D animated and interactive VR spaces, citizens can “feel” what it will be like living in the new surroundings in a more comprehensible and user-friendly way. As a result, users are stronger motivated to engage and participate in the developing process.

gaming as communication tool

By getting a better understanding of a scheme, people can think about its effects on their lives and their city, and provide relevant feedback. Furthermore, a gaming approach can facilitate and increase collaboration and debate among stakeholders, and assist decision-making and negotiations.

Do you use animations and virtual reality to test your project?

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