…and why any architect should use them….
Architectural animation is the most effective way you can tell the story of your project and therefore influence, teach, and inspire your client. Here are 7 reasons why sharing your architectural work through animated stories is so powerful.
1. It builds a sense of connection
Architectural animations let the client get familiar with the project and trust you (the architect, the designer) more. By walking your clients through your/their project you allow them to fully understand it and feel it. They become more open to discussion and learn more about the process to the final outcome.
2. It improves engagement and communication
Visual stories are easy to remember. Recent studies in organizational psychology found that visual stories are remembered more accurately, for far longer and 20 times more than facts and figures. Your goal in every communication with your clients is to be clear and build a strong relationship. Good communication is key, and you want to deliver it in the most positive and remarkable way. Animated stories help you to reach that.
3. It appeals to all sorts of clients
Animations are so effective because they work for all type of clients. We all are visual people who learn easier from videos, diagrams and illustrations. Architectural animation combines the visual aspect with the power of storytelling, making the experience unique and extraordinary for any kind of client and project you may have, big or small.
4. It gives risk-free feedback
Animating a new project is a great way to get feedback before starting the construction phase. Because clients see how the design will be, they can connect closely with the story you’re telling. They’re able to experience the new place in a way that’s risk free, allowing to correct potential mistakes or unwanted outcomes. An extra benefit for architects is that they presented themselves as more approachable and inspiring.
5. Conveying an experience that sticks
It’s no wonder that more and more practices are embracing animation as an effective way to influence, inspire, and teach. It’s a new powerful approach that creates a strong emotional impact on the clients. It allows to market and promote your work at a complete different level.
6. Expand your online presence
Investing into digital marketing is a great way to boost your brand’s online presence. A catching website and showing up consistently on social media allow you to reach thousands of new clients and collaborators without leaving your office. Promoting your work with stunning renderings and animations surely lets your brand stand out in the crowd; by producing unique animated content, you impact the world of design in a new and fresh way, moving you and your practice ahead.
7. It increases emotional impact without increasing budget
If you’re already using a 3D architectural modelling software, you can render and animate your project at no extra cost with few simple clicks. Even if you’re not an expert, it takes little extra time to improve your project by adding assets, materials and produce a walkthrough. You don’t even have to use an expensive software to do it. There are now quite few free and almost free computer programs that allow you to reach the goal in a very easy and friendly way. The emotional impact on your clients will pay back the effort!
Each one of your client is unique and deserve to feel like that. Animation is your way to treat them and provide that extra bonus to make you their favourite architect.
Are you taking advantage of any of these superpowers?
Check our database for free 3D models for your renderings and animations!