How to include the 4 pillars of sustainability in architectural project

sustainability in architecture

Sustainability in architectural projects is a hot trend. We are all familiar with the concept of sustainability as a process or state that can be maintained at a certain level over a period of time, causing little or no damage to the environment.

The Brundtland Commission described sustainable development as development that

“meets the needs of the present without compromising the ability of future generations to meet their own needs.” [1]

The UK Government in the Annual Report 2000, January 2001, declared that:

Maintaining high and stable levels of economic growth is one of the key objectives of sustainable development. Abandoning economic growth is not an option. But sustainable development is more than just economic growth. The quality of growth matters as well as the quantity.”

The above mentioned definitions focus mainly on the economic and environmental aspects of sustainability. But there are other two pillars fundamental to sustainability: the human and social factors.

Human sustainability means maintaining human capital, which is composed by ‘the health, education, skills, knowledge, leadership and access to services’. [2]

Social sustainability means maintaining social capital, which is investments and services that create the basic supporting structure for society. [2]

Is it possible to include the 4 pillars of sustainability in architectural projects?

It surely is, regardless the size of the scheme! The video below shows a great example of how a small timber modular home was designed having in mind keeping a family together, enhancing multi-generational living and sharing responsibilities and costs.

Do you include the 4 pillars of sustainability in your architectural projects?



[1] United Nations. 1987. “Report of the World Commission on Environment and Development.” General Assembly Resolution 42/187, 11 December 1987.

[2] Goodland, Robert. “The Concept of Environmental Sustainability.” Annual Review of Ecology and Systematics 26 (1995): 1-24.

Why You Should Use Videos to Promote Your Architectural Projects

Videos to promote architectural projects

Using videos to promote architectural projects is a great idea. We are visual people: videos are engaging and easier to remember. We also love stories and video is an awesome means of storytelling.

It’s the trend. HubSpot reports that 87% of consumers want to see more video content from brands and that 71% of people watch more video than they did a year ago.

In a video you can tell a story your clients will remember. It creates a sense of connection and clients can experience and feel your project as if they’re in it. It’s easier for them to fall in love with it right on the spot.

At ROSSO MATTO we love doing 3D walkthroughs and 360° videos to show the clients how the project will look like and let them experience how it feels to be in it.

Are you telling your story in a way that your clients will remember and fall for?

Have you evere considered to do VR-ready 360° videos content in architecture? It’s a worthwhile investment!